We (want to) know who you are.

Some changes on YouTube this morning which I 'm guessing are in response to the film clip and the often violent response to it.  YouTube now request that you rename your channel using your 'real name' (whatever it may be today) and then ask for a reason if you do not wish to do so.
On a tangent, a worrying question that comes out of this situation is this: the arbiteurs of what is 'free speech' and what is appropriate to be out in the public domain are not the governments who are supposed to represent the wishes of the people but the privately owned media companies who represent...who? Their shareholders? Management? Do we not care as long as the profits roll in?