The Burj Dubai-Burj Khalifa name change: Better change those T-shirts and caps in the gift shop--and a whole lot more.
The stunning name change of the world's tallest building from Burj Dubai to Burj Khalifa, announced last night at the tower's opening, is going to upset a lot of applecarts--and is likely to wind up costing a lot of people a lot of money.
--T-shirts and caps for sale in the skyscraper's observatory, called "At The Top," and in its gift shop in the adjoining Dubai Mall are emblazoned with the words "At The Top/Burj Dubai." They're now outmoded--on the first day that the observatory is opening to the public.
--The district in which the skyscraper is located is called "Downtown Burj Dubai." It is identified as such on road signs and maps. "Downtown Burj Dubai" presumably will now become "Downtown Burj Khalifa."
--The tower's backers reportedly just spent $2 million on Burj Dubai uniforms for security and hotel personnel. How much will it cost to change the uniforms? Or might it be easier to put patches on the uniforms that cover up "Burj Dubai" and say "Burj Khalifa" instead?
Dubai's leaders must have known that problems like this were coming when they agreed to the name change, which recognizes the Abu Dhabi leader who bailed them out of their debt crisis. It appears that they were so desperate that they had no choice.
Source: Chicago Tribune
Photo: Maureen Davies